Been a while since I've posted on LJ. I've become more quick-fix FaceBook. Everything's good. We're working on a lot of 'projects' again, makes for a good break from the endless reams of 'property brochures'.
The centre-piece project right now, is 'Toy RockStar'; it's an extension of our 'agency' - an excuse to do random work for our own amusement - actually really be random.
"Toy Rock-Star. It's not recording artist. It's not graphic artist. It's not digital artist. We're 'Advertisement Artists'. After 10 years of inventing the dreams of brands, and splashing them across your newspapers, your television - we created a label - it's for our own work. We don't have a product range. We don't have a catalogue. We're making it up as we go along." www.toyrockstar.com
We recently appointed, Bjorn Turoque, as our official air-guitarist... Someone asked me, 'Do you legitimise Air Guitar?'. Clearly we do, but to do that, we have to actively support it - it's not something you can support in name only, you've got to get both hands in the air.
So we held nominations, and appointed, Bjorn, the world's second-best air-guitarist... www.bjornturoque.com - Bjorn accepted our nomination - we were touched. His site is really worth the time. It's absorbing. The man is nothing less than utterly compelling.
First hat sample came in, yesterday. Finish is a bit iffy but it wasn't a bad prototype. I've been trying to buy a hat for ages, and then as we were doing sticker designs, 'gee that'd look cool on a hat'... Three days later... a hat. It's enthusing because, there's something about moving from A-B really easily, without obstacle. October we have an exhibition planned in Dubai; working on all the artwork at the moment.
It's been interesting, we do so much advertising and PR work, getting used to how things work 'again'. And taking that media hack role, with an advertising bent. It's kind of a brand-experiment... Fun so far =)
TRS Images
Björn Türoque - Toy RockStar's Official Air Guitarist

TRS Sticker 1

TRS Sticker 1

The centre-piece project right now, is 'Toy RockStar'; it's an extension of our 'agency' - an excuse to do random work for our own amusement - actually really be random.
"Toy Rock-Star. It's not recording artist. It's not graphic artist. It's not digital artist. We're 'Advertisement Artists'. After 10 years of inventing the dreams of brands, and splashing them across your newspapers, your television - we created a label - it's for our own work. We don't have a product range. We don't have a catalogue. We're making it up as we go along." www.toyrockstar.com
We recently appointed, Bjorn Turoque, as our official air-guitarist... Someone asked me, 'Do you legitimise Air Guitar?'. Clearly we do, but to do that, we have to actively support it - it's not something you can support in name only, you've got to get both hands in the air.
So we held nominations, and appointed, Bjorn, the world's second-best air-guitarist... www.bjornturoque.com - Bjorn accepted our nomination - we were touched. His site is really worth the time. It's absorbing. The man is nothing less than utterly compelling.
First hat sample came in, yesterday. Finish is a bit iffy but it wasn't a bad prototype. I've been trying to buy a hat for ages, and then as we were doing sticker designs, 'gee that'd look cool on a hat'... Three days later... a hat. It's enthusing because, there's something about moving from A-B really easily, without obstacle. October we have an exhibition planned in Dubai; working on all the artwork at the moment.
It's been interesting, we do so much advertising and PR work, getting used to how things work 'again'. And taking that media hack role, with an advertising bent. It's kind of a brand-experiment... Fun so far =)
TRS Images
Björn Türoque - Toy RockStar's Official Air Guitarist

TRS Sticker 1

TRS Sticker 1

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